"Our mission is to offer immediate support and advice both to employees who have experienced the effects of workplace bullying and to employers who wish to build a culture in which bullying will not thrive"

In the past year, I feel the Trust can be justly proud of the way it has achieved so much recognition, that it has now become the natural focus for the diverse needs and agenda that this subject elicits. The work we carry out has been hugely demanding and complex, requiring a range of skills, sensitivities and partnership working. No one should underestimate the amount of emotional and physical energy that has been given to this important work, but when like-minded people, who continually lend their support, time and energies to the Trust and its objectives surround you, then mountains are easy to climb.

I owe a great debt of thanks to all those involved both in the formation and the development of the Trust. With their support and true dedication to our continuing growth, I am confident that we will find creative ways to respond to the exciting and challenging year ahead.

BRUCE HAINES
Group Chief Executive, Leo Burnett

Bruce worked on many award winning campaigns during his time as CEO and Chairman at Leagas Delaney. He was Chairman of NABS (the National Advertising Benevolent Society - the advertising industry’s charity) for a two-year period in the mid-90s. In 2001 he took up a two year post as President of the Institute of Practitioners in Advertising He joined Leo Burnett London as Group Chief Executive in 2002 and has overseen its growth from number 13 to one of the top 5 London advertising agencies.

He became Patron of the Andrea Adams Trust in March 2004

"It is an unfortunate but hard fact that psychological bullying will always be a distressing part of workplace life but that does not mean it should be tolerated - either by those being bullied or by their management. For far too long, confronting this affront to decency, fairness and productivity has been considered a low priority by business. The intense suffering of so many people has gone unnoticed or dealt with as just an isolated and rare occurrence. The Andrea Adams Trust has done British industry and our wider society an invaluable service by increasing awareness of the issue, providing support for the bullied and giving management the means to tackle the problem. I am proud to be associated with their work."

Bruce Haines 2004

PETER MEAD
Chairman of Omnicom Europe Ltd, Vice Chairman of Omnicom Group Inc

In 1977 Peter founded Abbott Mead Vickers, now one of the biggest advertising agencies in the UK handling business like BT, Pepsi Cola, Walkers Crisps, Guinness, and a raft of Government business. In February 1999 Omnicom Group Inc. acquired AMV plc and Peter became a Vice Chairman of Omnicom, the largest communications company in the world. He is Vice Chairman of Millwall Football Club after a term as Chairman. He was a Director of the London Docklands Development Corporation. He is Vice Chairman of the NSPCC - Full Stop Cruelty to Children Appeal and a director of the new Wembley Stadium Company.

He became Patron of the Andrea Adams Trust in March 1997

"I have always believed that psychological bullying is one of the scourges of our society but when it takes place in a working environment it is not only an affront to people’s dignity but also very corrosive to culture and productivity in any company where it occurs. I am very proud of the work that my colleagues at the Andrea Adams Trust have done; though we all know we are just scratching the surface"

Peter Mead 2004